Schedule of Estimated Fees
I don’t have anything to hide when it comes to my services. I don’t hesitate to post my fee schedule, because I know you want to see what I charge. Visit similar sites, and the vast majority of them do not reveal their fees online, or in print. You probably won’t know what you’re going to pay until you ask, and if it’s not in print beforehand, how can you trust what you are quoted?
In the following schedule, a project you have in mind should closely relate to the ones I have listed. The scope of your particular project will affect the fee we agree upon, but it shouldn’t be a huge departure from my estimates.
| Advertisement, fraction pg | $200-$600 |
| Advertisement, full pg | $400-$900 |
| Advertisement, radio | $350-$650 |
| Advertisement, TV | $350-$999 |
| Advertorial | $450-$700/page |
| Article (feature) | $450-$700/page |
| Audio/visual script | $600-$2,000 |
| Booklet | $500-$1,500 |
| Brochure | $200-$400/page |
| Catalog | $200-$400/page |
| Consulting | $60/hr |
| Data Sheet | $200-$400/page |
| Direct-mail, lead generation | $900-$2,500 |
| Direct-mail, mail order | $1,500-$3,000 |
| Editing | $50/hr |
| Existing copy analysis | $175-$450 |
| Instruction manual | $100-$150/page |
| Newsletter | $200-$400/page |
| Press release | $200-$600 |
| Sales letter | $250-$750 |
| Signage | $100-$500 |
| Web site content | $180-$400/page |
Estimated fees include research, interviews, copy review, revisions and delivery, and are based on market value.
Listed fees are guidelines only. Call today for a prompt price quote on your specific project.
- Purchase order or contract required for all jobs.
- Copywriting fees for new clients are payable 50 percent in advance, balance upon delivery.
- Copy analysis fees are payable in full, in advance.
- All revisions must be assigned within 30 days of receipt of copy.
- Rewrites are made at no charge unless the revision is caused by a change in the assignment made after copy is submitted.
